This challenge invites competitors to create a trend-led hair and makeup look inspired by today's digital-first beauty landscape. Think viral, editorial and commercially relevant.
Your look should feel fresh, current and impactful, demonstrating an understanding of the trends shaping fashion, beauty and social media today.
Competitors are encouraged to create a complete look that could feature across platforms such as Instagram, TikTok, campaign launches or beauty editorials. Record the content that should be a maximum of 30 seconds long.
A moodboard and design chart must be prepared prior to the competition & on display throughout.
Content Editing - Upload to Social Media - Post and Story (Following & Tagging @shelenonlinestore @thecreativeeditevent @warpaintmagazine)
Competition Objective:
Create a contemporary hair and makeup look that reflects current beauty trends while showcasing creativity, technical excellence and commercial appeal.
Competitors should demonstrate their ability to translate trend inspiration into a polished, industry-ready look that resonates with today's digital audience.
Judging Criteria:
Creativity & Originality
Technical Execution
Editorial Relevance
Trend Interpretation
Moodboards & Designs
Professionalism
Overall Presentation
You’ll be judged on your interpretation of theme, design inspiration and attention to detail. It’s your skill and creativity with makeup that will win the day here.
